a strategic business partner of Profiles International

a strategic business partner of Profiles International

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Robinson & Associates



Practical Business Solutions

It is simply not enough to be the best when you have the ability to be GREAT

Robinson and Associates work with companies that believe that people are absolutely essential to the success of their company.

We then, through an assessment information gathering process, help those companies put the right people in the right jobs and use that information as a means to coach, train, manage and motivate all of their people to greater success, greater productivity and greater profitability.

Bill Robinson has worked for large corporations for most of his career. Starting out as a Sales Representative in Montreal, he worked his way up the corporate ladder to Sales Manager, General Manager and then General Sales and Marketing Manager for a division of one of Canada's Fortune 500 companies, Canadian Pacific Forest Products.

Managing a small plant of 75 people, was an ideal way to learn manufacturing, finance, human resources, safety and business management. Later, he took on General Management responsibility for two unionized production plants with over 260 people in Markham and Rexdale. He then assumed the position of General Sales and Marketing Manager at the division's corporate office.

Bill later joined Smurfit-MBI, one of the major packaging corporations in Canada, at the corporate office as Director of Marketing. This staff position supported a sales group of over 100 sales people nationally.

While in this position, he also assumed the position of Corporate Trainer. This included assisting in the hiring process and developing and delivering sales & employee training programs. Bill now uses the skills and experience gained working for large corporations to help companies Hire, Train and Coach the "Right People".

His experience in general management, manufacturing, training and sales and marketing is now used to help businesses in the manufacturing and service industries.

Bill has been involved with many industry associations:

Bill has his CSP (Canadian Sales Professional) designation and is a certified Trainer and Facilitator for:

Canadian Professional Sales Association
  • Skills for Sales Success
Achieve Global
  • Professional Selling Skills
  • Professional Sales Coaching
  • Professional Sales Negotiations
Sundown Corporation
  • Workplace Safety and Information Training
Butler Learning Systems
  • The Habit of Selling
  • The Habit of Negotiation-Selling
  • The Sales Professional
  • Account Management Practices
  • The Habit of Service
  • High Performance Facilitation
  • The Changing World of Selling
  • Persuasive Leadership
  • Time Management & Goal Setting
  • Achieving Productivity
  • Action Orientated Planning
  • Managing Conflicts
  • Foundation Training


Case Study Book

Case Study Book

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